Life is meant to be chased. Settle in but don’t settle.”
Welcome! I’m Laurie - Founder, Chief Dog, and Writer behind The Social Bark.
I lead a pack of creatives, strategists, and professional button-pushers obsessed with one thing: making your brand bark louder than the rest. No fluff. No boring captions. No recycled content from 2014.
Just bold moves, brave brands, and words that convert.
Alpha energy only. Come run with us.
Meet Sir Winston Finley - Chief Canine Officer.
Born on the 4th of July, 2024, SWF joined The Social Bark in the Fall of 2024. Hailing from Vermont, he brings a fresh attitude and a feisty approach to the business, although we often find him napping during work hours. Admittedly, he’s on a performance plan until further notice.
Lover of tennis balls, marrow bones, and ALL THE THINGS OUTSIDE, Winston will work for treats and car rides to the park.
A/K/A WinnFinn, Winsta, Stage 5 Clinger Terrorist (and “Boops” when he’s especially good)
Born in Bristol, Maine and named with a nod to former Bruins goalie Tuukka Rask, Ms. Lilly Tuukka was more than a team member—she was the heart and founder of The Social Bark.
Lilly held the title of Branch Manager (and yes, she took it literally) until her passing in February 2024, after a courageous battle with liver cancer. She was nine years old, and all heart until the very end.
Our story began when she was just four weeks old—ribboned in orange, impossibly tiny, and already in charge. She wasn’t exactly born to retrieve (I fetched most of the balls), but she was born to lead—with joy, grit, and 4:30am wake-up calls. Thanks to her, I learned to greet the sunrise, love the woods, and find peace in the quiet places.
She inspired hikes, road trips, late-night edits, and early-morning brainstorms. Whether we were chasing trails in Massachusetts or wandering Vermont backroads, Lilly was my co-pilot in everything that mattered.
She wasn’t just the best dog. She was the bestest dog.
The Social Bark will always carry her spirit—loyal, curious, a little stubborn, and full of love.
Lover of sticks, treats, swimming, and her human Mom. She is profoundly missed. ❤️
Ms. Lil’, Suchagoobahdog, Puppers, Lillypad
2/26/14 - 2/6/24
IN LOVING MEMORY OF BRANCH MANAGER: MS. LILLY TUUKKA 🧡
“You think dogs will not be in heaven? I tell you, they will be there long before any of us.” - Robert Louis Stevenson
“For those who have loved a dog, there is an inexplicable connection – a bond that transcends even the most extraordinary human love. We make a deliberate choice to experience an unfathomable grief in exchange for a love so unconditional it makes us weep with joy. From the warm paws to wet kisses, our desire for this love is so strong that it outweighs our fear of suffering the loss. Each time, we gamble we’ll beat the odds. We never do.” -Excerpt from “Losing Lilly.”
HELP CURE CANINE CANCER.
Please consider donating to the Morris Animal Foundation, a nonprofit organization that funds research to improve the health of animals. The MAF was founded in 1948 by veterinarian Mark L. Morris Sr. after he developed a special diet for a dog with kidney failure. The MAF's mission is to bridge science and resources to advance animal health.
To learn more, visit: https://www.morrisanimalfoundation.org/