Meet The Team.
Founded by a Storyteller. Powered by a Golden Retriever.
Laurie Barrett is a seasoned writer and brand strategist who’s crafted hiring campaigns, built employer brands, and written content that moves both people and algorithms.
Winston, her Golden Retriever and Chief Canine Officer, reminds us that the best brands don’t just perform—they play.
Because great branding doesn’t feel like a commercial. It feels like a conversation you want to join.
Life is meant to be chased. Settle in but don’t settle.”
Laurie Barrett - Founder, Principal Content Strategist
B2B/B2C Communications • Digital Content Strategy • Employment Branding • Talent Acquisition
I help businesses attract, engage, and retain the right people—and the right customers—through strategic communications, compelling content, and data-driven talent strategies. With expertise spanning recruitment operations, employment branding, digital content strategy, and social media for leading organizations, I design and execute initiatives that connect brands to their audiences in meaningful, measurable ways.
From shaping full-scale B2B and B2C communications strategies to transforming employer brands, my approach blends storytelling, SEO, and performance analytics to drive engagement, generate qualified leads, and convert interest into action.
Strategic Communications & Content – Develop and deliver integrated campaigns that align with your brand voice and business goals.
Talent Acquisition Strategy – Build and optimize recruitment processes, pipeline channels, and onboarding programs.
Employer Branding – Elevate your organization’s reputation to attract top talent in competitive markets.
Digital Marketing & SEO – Increase visibility and engagement through targeted content, optimized for search and conversion.
Training & Enablement – Equip teams with the systems, tools, and skills to succeed.
Connect on LinkedIn HERE.
At The Social Bark, I lead a pack of creatives, strategists, and professional button-pushers obsessed with one thing: making your brand bark louder than the rest. No fluff. No boring captions. No recycled content from 2014.
Just bold moves, brave brands, and words that convert.
Alpha energy only. Come run with us.
Meet Sir Winston Finley - Chief Canine Officer.
Born on the 4th of July, 2024, SWF joined The Social Bark in the Fall of 2024. Hailing from Vermont, he brings a fresh attitude and a feisty approach to the business, although we often find him napping during work hours. Admittedly, he’s on a performance plan until further notice.
Lover of tennis balls, marrow bones, and ALL THE THINGS OUTSIDE, Winston will work for treats and car rides to the park.
A/K/A WinnFinn, Winsta, Stage 5 Clinger Terrorist (and “Boops” when he’s especially good, which isn’t very often).
IN LOVING MEMORY OF OUR BRANCH MANAGER
MS. LILLY TUUKKA ❤️
Born in Bristol, Maine and named with a nod to former Bruins goalie Tuukka Rask, Ms. Lilly Tuukka was more than a team member—she was the heart and founder of The Social Bark.
Lilly held the title of Branch Manager (and yes, she took it literally) until her passing in February 2024, after a courageous battle with liver cancer. She was nine years old, and all heart until the very end.
Our story began when she was just four weeks old—ribboned in orange, impossibly tiny, and already in charge. She wasn’t exactly born to retrieve (I fetched most of the balls), but she was born to lead—with joy, grit, and 4:30am wake-up calls. Thanks to her, I learned to greet the sunrise, love the woods, and find peace in the quiet places.
She inspired hikes, road trips, late-night edits, and early-morning brainstorms. Whether we were chasing trails in Massachusetts or wandering Vermont backroads, Lilly was my co-pilot in everything that mattered.
“You think dogs will not be in heaven? I tell you, they will be there long before any of us.” - Robert Louis Stevenson
She wasn’t just the best dog. She was the bestest dog.
The Social Bark will always carry her spirit—loyal, curious, a little stubborn, and full of love.
Lover of sticks, treats, swimming, and her human Mom. She is profoundly missed. ❤️
Ms. Lil’, Suchagoobahdog, Puppers, Lillypad
2/26/14 - 2/6/24
HELP CURE CANINE CANCER.
Please consider donating to the Morris Animal Foundation, a nonprofit organization that funds research to improve the health of animals. The MAF was founded in 1948 by veterinarian Mark L. Morris Sr. after he developed a special diet for a dog with kidney failure. The MAF's mission is to bridge science and resources to advance animal health.
To learn more, visit: https://www.morrisanimalfoundation.org/