THE SOCIAL BARK
Social media and branding for small business.
Founded by Laurie Barrett, The Social Bark is the studio's small-business practice. It helps local shops, service firms, and founders find a voice, show up consistently, and turn followers into customers.
WHY IT EXISTS
Built for the businesses that lost their customers overnight.
The Social Bark started in the early days of COVID, when small businesses suddenly lost touch with the people they served. Doors closed, foot traffic stopped, and social media became the storefront. Most owners had no time to write for it and no voice to write in.
Today’s approach is the same one behind every feature and profile the studio writes: listen first, find the real story, and tell it in a voice people recognize. For a small business, that story is usually already there, in the owner, the regulars, and the reason the place exists.
You bring the vision. We bring the bark.
3X
followers for a national outdoor company
200%+
increase in post reach
BRAND VOICE
Sound like yourself, every time.
A short voice guide and messaging that anyone on your team can write from.
SOCIAL CONTENT
Posts people stop to read
Monthly writing for social platforms, built around your calendar and your customers.
FOUNDER PRESENCE
LinkedIn for owners and leaders
Posts and profiles that make your expertise visible to customers, partners, and hires.
LAUNCHES & MOMENTS
Openings, anniversaries, news
Announcements, local press pitches, and the story behind the milestone.*
FROM THE CHIEF CANINE OFFICER
Sir Winston Finley, British Cream golden retriever and Vermont native, oversees morale. He is currently on a performance plan.